"Battery And Assault"
Summary
Article on the proclivity of the Apple iPod to battery failure and on the efforts of one owner to raise awareness of this issue. Also, some good commentary towards the end on the increasingly disposable nature of many modern consumer goods.
Reaction
Over 300,000 iPods are expected to sell this Christmas; Apple has already sold 1.4 million. Yet it doesn't seem Apple fully understands what it needs to do to ensure long-term success.
These are devices that cost a minimum of $300. I may prove wrong, but I believe few will be willing to spend this kind of money every other year. At least I know when it happens to mine, if there isn't a reasonable replacement plan, I'll be pissed.
It will be very interesting to see how Apple's response evolves as more and more iPod batteries begin to weaken and die...
Article on the proclivity of the Apple iPod to battery failure and on the efforts of one owner to raise awareness of this issue. Also, some good commentary towards the end on the increasingly disposable nature of many modern consumer goods.
Reaction
Over 300,000 iPods are expected to sell this Christmas; Apple has already sold 1.4 million. Yet it doesn't seem Apple fully understands what it needs to do to ensure long-term success.
These are devices that cost a minimum of $300. I may prove wrong, but I believe few will be willing to spend this kind of money every other year. At least I know when it happens to mine, if there isn't a reasonable replacement plan, I'll be pissed.
It will be very interesting to see how Apple's response evolves as more and more iPod batteries begin to weaken and die...
// 12/21/2003 
